I know the impact a strong online presence can have on a brand. Whether starting out or scaling up, I work with businesses looking to craft (and execute) digital marketing strategies and messaging that CONNECT.
My expertise spans the full brand and marketing spectrum, allowing me to holistically tailor-fit strategies that work best for your unique situation.
How do we create a brand identity that reflects our unique vision and values?
How do we effectively target and engage our customers?
How can we create marketing campaigns that stand out and deliver results?
How do we craft compelling stories that convert?
How can we use data analytics to refine marketing tactics?
How do we leverage social media and other digital channels to drive growth and build a loyal community?
Product Launch Campaign
Helped launch WheezeScan in the UK, a tool for parents to detect asthma symptoms early. Developed a digital marketing strategy, social media plan, and educational materials, focusing on reducing caregiver anxiety and improving child health outcomes.
Brand Awareness Campaign
Led a global campaign to position my client as a visionary leader in healthcare technology. Developed a compelling strategy and digital marketing assets that resonated across international markets, successfully amplifying their 2030 vision.
Brand Design, Sales & Marketing
Crafted a cohesive brand identity, from product packaging and Amazon listings to a professional website and marketing materials. Ensured brand consistency and impact across all customer touchpoints.
Brand Awareness Campaign
Spearheaded a global campaign to celebrate the sale of 300 million devices. Created engaging content that connected diverse audiences, transforming this achievement into a powerful symbol of progress in cardiovascular health.
Digital Event
Led a dynamic campaign for CES, combining online banners, an interactive landing page and a captivating film. Highlighted my client's innovative contributions to healthcare technology, creating a memorable presence at the event.
Product Launch Campaign
Directed a launch campaign for NightView, emphasizing the importance of nighttime blood pressure tracking. Created impactful visuals, videos, and in-store materials that communicated the product's benefits to healthcare professionals and patients.
Corporate Identity Design
Played a key role in modernizing a well-established brand, conducting extensive research, and collaborating with top designers to create a fresh, impactful corporate identity that honors the company's history.
Awareness Campaign
Executed a campaign to raise awareness about the link between high blood pressure and weight management. Developed materials that balanced sensitivity and impact, educating the public and supporting health professionals.
Website Design
Led the development of a comprehensive Website Design System that allows different markets under the same brand umbrella to create websites that are consistently on-brand. The system integrates the brand’s foundational design principles with modular components, ensuring an optimal UI/UX that is not only visually appealing but also WCAG compliant for accessibility.
Product Launch Campaign
Led the launch of a groundbreaking device that combines blood pressure and ECG measurements in a single, clinically validated tool. Developed a comprehensive campaign to emphasize the device's accuracy and convenience, creating a toolkit with videos, visuals, and educational materials that highlighted its unique benefits and positioned it as a must-have for proactive health management.
Product Launch Campaign
I had the exciting opportunity to steer the creation and rollout of a campaign that aimed to showcase my client's cutting-edge advancements in healthcare technology. I took charge of everything from crafting impactful marketing materials to making sure the campaign was delivered with finesse. My goal was to highlight my client's innovative spirit and future plans in the healthcare space, and I'm proud to say that the "Enter the Future" campaign accomplished that and more.
Product Launch Campaign
Led the global launch of a new nebulizer, focusing on its advanced technology and patient benefits. Created live-action videos, 3D demos, and other assets to ensure the product's effectiveness was clearly communicated worldwide.
Brand Design
Led the creation of a B2B brand to disrupt the proximity credential market. Developed all key content, including the brand manifesto, sales materials, landing pages, and packaging, to ensure a clear, strong visual identity that positioned the brand as a leader in direct-to-business services.
Awareness Campaign
Led a campaign that featured a top London cardiovascular surgeon and a US ER nurse who survived a stroke. Through their stories and expert insights, we highlighted AFib's risks and promoted ECG home monitoring, reinforcing the client's leadership in heart health.
Operation Efficiency
Spearheaded the rollout of a Digital Asset Management system, revolutionizing how marketing tools are accessed and utilized worldwide. Created comprehensive training materials, empowering a global network of marketers to fully leverage the system and drive consistent brand excellence.
Brand Design, Sales & Marketing
I developed a bold brand identity for an OEM manufacturer in the proximity credential market, creating key content and launching a sales campaign that positioned them for significant market growth.
Lead-Generation
Created a playful, meme-inspired marketing campaign to attract non-tech-savvy leaders overspending on tech. Designed a lead-gen sales funnel and a cheeky email sequence to get prospects to book calls, driving more qualified leads and making CFOs happy!
It makes me akin to a scrappy CMO who can think strategically but still execute. Honestly, that’s probably why my strategies work – I don’t pass them on to someone else.
📚 Craft a compelling story and positioning for your brand (Storytelling & Branding)
🖼️ Create advertising assets for various channels (Creative Direction, Copywriting)
🚀 Develop a tactical plan for a successful launch (Go-to-Market Strategy)
📊 Create a high-converting sales funnel to maximize leads and sales (Sales Funnel Strategy)
🎯 Develop lead magnets that attract and engage your ideal customers (Lead Generation)
✍️ Build a strategy for compelling offers that drive conversions (Offer Creation)
🌐 Design and develop a website or e-commerce platform (Wireframing, Content & Development)
🎬 Provide creative direction for video and photoshoots (Creative Direction)
📢 Increase revenue from email marketing (Email Marketing Strategy)
📈 Grow your audience and boost ROAS (Social Media Marketing)
🛒 Boost conversions on your website (Conversion Rate Optimization)
🛍️ Get a better return on influencer spend (Influencer Marketing)
🔍 Improve visibility and rank higher in search engine results (Search Engine Optimization)
💻 Drive targeted traffic to your website through paid search ads (Search Engine Marketing)
I cut through digital marketing complexity with clear, tailored solutions. I'm here to turn your questions into action.
I bring a unique blend of creativity and strategic thinking with over 12 years of helping businesses grow.
Recognized in the top 1% on Upwork (freelance/agency platform), my expertise isn't just proven—it's expert-vetted.
This is no child's play. I only work with serious business owners, and that doesn't mean anyone!
From startups to global brands, I've delivered growth and strategies that work. Not just experience - a history of tangible success (more importantly – failures!)
Say hi? 👋 I offer a free consultation call by the end of which, we'll decide whether we are a good fit for each other :)